Tweet Blackmagic announced a 4k Super35 production camera today for $3,995. Details to come as the show floor opens in a few. More information here.

Tweet The pre-NAB 2013 buzz is at a fevered pitch, and already we’re seeing some real standouts emerge. One fascinating piece of equipment everyone on the show floor will be talking about is the Freefly MōVI camera stabilizer. It completely eliminates the “old school” vest-and-arm archtecture we’re used to seeing on camera stabilizers and replaces it [...]

Doing spots for a seasoning salt company could be worse.

Tweet I’m always looking for the latest and greatest production innovation. I spend a lot of my time working in the field, so naturally I want to be efficient…but I also want to be covered for any situation. That usually means packing the old Tahoe with tons of pelican cases and a few run bags [...]

Tweet If there’s one thing I remember the most, back when I was dying to break into the television production business in the early 90′s, it was this: I distinctly recall wishing there was a place I could go, where many of the production mentors I admired the most would be gathered, all in one [...]

Tweet A while back I watched a television director’s symposium online. There, gathered before me were the immensley talented live directors of the network morning shows, the nightly news, even the director of SNL. They were discussing the business of directing live television; it’s history, some of the real “game changing” moments, funny stories from the trenches, etc. Towards the [...]

Tweet I would like to take the time to welcome Daryn Johnson to the Production Apprentice family. Daryn is a long time television production professional, with 19 years of experience in television, video and film production. He has directed live news, live-to-tape specials and educational programs. He has also taught television directing at the University [...]

Tweet Blackmagic released a new cinema camera at NAB this year that promises to provide filmmakers with a better contrast range, better compression and an overall better experience. From the press release: The Blackmagic Cinema Camera includes a super wide 13 stops of dynamic range, large 2.5K sensor, integrated SSD recorder that has the bandwidth [...]

Tweet I decided to take the plunge today and purchase FCP X after giving the trial a once-over. I get a lot of work for both Avid and FCP 7 but lately I have been asked about FCP X – so it’s time to start learning something new. I don’t have a great deal of [...]

Tweet As you may have heard, the twittergeist/blogosphere was blowing up yesterday based on two big announcements.  One by Canon, one by Red.  Both companies revealed new digital cinematography cameras aimed at budding and established filmmakers. Canon’s C300 was widely anticipated since the company’s 5D/7D DSLRs have been all the rage for videographers for several [...]