If your shop is like ours, then you have a stubborn Avid editor that refuses to drink Apple’s kool aid. That means switching projects from the FCP bay to Avid bay is generally a hassle and avoided at all costs. Products like Automatic Duck have had great success in this area, but Boris FX’s latest plugin for Media Composer 5 will finally make this process darn near perfect.

The Boris AAF transfer uses Avid’s wonderful AMA technology to import Final Cut sequences without the need for transcoding or rewrapping.  Tight work!

“Improved integration between Adobe, Apple, and Avid continues to be among the top requests we receive from digital media workgroups,” commented Boris Yamnitsky, president and founder, Boris FX. “Our recently-released Boris XML Transfer plug-in was enthusiastically embraced for transfer of Apple Final Cut Pro program sequences to Adobe After Effects. Now, with Boris AAF Transfer, we have leveraged Avid’s new AMA architecture to facilitate seamless transfer of Apple Final Cut Pro sequences to Avid Media Composer.”

Even FCP motion keyframes are preserved on the export. A huge timesaver. Here’s some more bullets about the product.

Boris AAF Transfer Feature Highlights

• Seamless Transfer of Sequences. . Transfer sequences from Final Cut Pro to Media Composer – without transcoding or re-wrapping the Final Cut Pro media clips.
• Third-party Effects Compatibility. Boris AAF Transfer supports Boris Continuum Complete, Final Effects Complete, and many other third-party effects filters.
• Motion Tab Support. Boris AAF Transfer translates many of Final Cut Pro’s Motion Tab features including basic motion, crop, distort, opacity, drop shadow, and speed.
• Alpha Channel Support. Boris AAF Transfer preserves clips with alpha.
• Text Generators. Convert Final Cut Pro’s built-in text generators into Avid Title Tool effects.
• Time Effects. Boris AAF Transfer supports many of Final Cut Pro’s time-based effects.

Boris AAF Transfer will be available in the 3rd quarter of 2010 and retail for $299.  Read the whole press release via Creative Cow.